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Prep for Your Next Open House with a Pre-Clean

7/12/2021 (Permalink)

Photo of house for sale. Help make your listing stand out and ensure potential buyers feel safe with a preemptive cleaning from SERVPRO!

The Massachusetts housing market remains on an upwards climb, with the number of sales of single-family homes climbing 12 percent from last year and currently five percent ahead of the figure for two years ago, according to the Greater Boston Association of Realtors. With the real estate boon, real estate companies are finding themselves busier than ever. 

However, when you’re planning an open house for your latest sellers, you might want to consider that people may still be antsy about being inside a house and touching surfaces that have been touched by people they don’t know. 

What can you do? If your sellers are okay with it, consider having their house professionally pre-cleaned and disinfected with the highest standard of care and clean. As a plus side, this is also something you can offer as a selling point to sellers when you’re describing why they should choose your real estate company. 

What’s involved in an open house pre-clean and disinfectant? Well, we can’t speak for anyone else, but here at SERVPRO of Stoneham / Wakefield, we offer “Certified: SERVPRO Cleaned,” which is our proactive viral pathogen deep cleaning. This level of cleaning goes beyond standard janitorial cleaning thanks to our over 50 years of experience in biochemical spill remediation and decontamination. 

What’s involved in Certified: SERVPRO Cleaned? Your seller’s home will receive a deep cleaning, based on a conversation to determine the level of cleaning and disinfecting that’s needed. Then, using our proprietary EPA-Approved Hospital-Grade cleaning solutions, our certified cleaners will pre-clean the home, adhering to the leading level of cleaning and decontamination standards set by the CDC.

Our cleaners will also thoroughly disinfect commonly touched surfaces, like doors, refrigerator doors, and countertops, while making sure to use cleaning products that won’t mar stainless steel surfaces. 

Once your seller’s home has been cleaned, you’ll receive a shield, digital emblems, and other collateral that shows the home is Certified: SERVPRO Cleaned. It serves as a beacon to help potential buyers feel safe coming into the home to see if it’s their perfect next home. At the same time, it promotes your real estate company as being one that is concerned about the safety of customers.

As an added bonus, you could also offer to have the seller’s home disinfected and cleaned after the open house so they’ll feel better coming back into their home after strangers have been there. 

Are you looking for a company to pre-clean a home before your next open house? Reach out to the Massachusetts commercial cleaning experts at SERVPRO of Stoneham / Wakefield. We have state of the art technology that will help you pre-clean your seller’s home and make it the best on the block!

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