The Power of Business-to-Business Referrals

5/28/2021 (Permalink)

Did you know, having a partnership with reputable service companies to refer is a win-win for everyone involved! 

Research shows that 84% of Business-to-Business decision makers start the buying process with a referral. To put it differently, 8 out of 10 businesses start out thinking about who a different business professional told them was good when they begin thinking about who they will hire for a job. 

For instance, if a business has a problem and needs mold removal or remediation, has basement flooding or water damage and needs restoration, has fire damage or needs biohazard cleanup, or has the need for emergency cleaning in general, they are most likely to think about who their plumber, electrician, contractor, or regular cleaner has recommended (SERVPRO). 

On the other hand, when an unfortunate event has occurred at a business and they have called SERVPRO to handle it, they are extremely likely to be asking us who we think will be the right plumber, electrician, contractor, cleaner or other service professional to hire once we are finished with our work. 

Because referral?leads have a 30% higher conversion than leads from any other channel, they turn out to be just about the hottest type of lead you can get in any business. When SERVPRO mentions your business on a jobsite, that referral carries a lot of weight and helps bring you real business. When you mention SERVPRO on a job, your referral helps bring us business too. 

If you take an average of all the different types of industries put together, referrals account for?65% of companies’ new deals. Just think of how important it is for SERVPRO and our partners in the service industry to be referring each other. When you look at the facts, referring each other is always a win-win situation!

Written by Lorne Keplar.